Sunday 24 March 2013

CHAPTER 11 : OPENING CASE

1. Why is it important for any company to use CRM  strategics to manage customer information ??

  • Will provide better customer service
  • It will increase customers cost revenue.
  • Customer can make call centers more efficient
  • It will help sales staff close deals faster with customers
  • Company will identify cross sell products more effectively

2. If the virtual world is the first point of contract between a company and its customers how might that transform the entire shopping experience??

POSITIVE SIDES

  • IT more easy to make conversation and transaction
  • The communication will be more effective because customer can face to face with seller
  • The customer can give comments or critic in front of the virtual tools

NEGATIVE SIDES
  • Higher cost in maintenance
  • Customer did not know about the actual product
  • It will hard for customer to communicate if the machine in technical problem

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