Chapter 5

FIVE CHIEF in ORGANIZATION


      In order to achieved successful of the strategic initiatives, a company should have a good organization so that the will reduce the miss communication problem amongst their workers. Most organization will have Chief Executive Officer (CEO), Chief Financial Officer (CFO), and Chief Operation Officer. These organization will add some officer who are more related to the IT strategic which are Chief Information Officer (CIO), Chief Security Officer (CSO), Chief Technology Officer (CTO) , Chief Privacy Officer (CPO), and Chief Knowledge Officer. 

1.Chief Information Officer (CIO)

CIO is responsible overseeing all uses of information technology and ensuring the uses of IT is related with business goal and objectives. CIO will report directly to the CEO. Under CIO there will be a manager who are conduct all the IT project to be on time and within budget. There will also have a leader so that the strategic vision of IT is in line with the company strategic vision.

2.Chief Technology Officer (CTO)
CTO is the person who responsible about the throughput, speed, accuracy and availability. The function of CTO are similar with CIO except the CIO have additional responsibility which is make sure IT are aligned with company strategic initiatives.

3.Chief Security Officer (CSO)
CSO is like the policeman of the company's IT system. They are responsible to make sure that the IT system of the company are safe against attack from hackers and viruses. The employment of the CSO are being increased every year because of the number of hackers and viruses. Most CSO must have the ability to create a security system and also the ways to solve the attack and viruses.

4.Chief Privacy Officer (CPO)
CPO are responsible to ensure the ethical and legal use if information within an organization. Usually they are only dealing with the internal staff because only them are using the information. This position is the newest position in IT. Many CPO employed are lawyers by training which enabling them to understand the often complex legal issue surrounding the use of information.

5.Chief Knowledge Officer (CKO)

CKO are responsible in collecting, maintains and distributing the organization's knowledge. CKO also will create the system so that the information can stored easily and can be reuse knowledge. The CKO also must make sure that all the employees are update the organization.

Facebook

Assalamualaikum to all. In this post i will explain about  The Effectiveness of Facebook Advertising in our life now day. Facebook is a social networking service launched in February 2004,owned and operated by Facebook,Inc. on September 2012, Facebook has over one billion active users. Basically Facebook we use for connect each other. But now people take the advantage to promote or sale their product or service in the Facebook. Normally people have one account Facebook. Facebook rapidly becoming the hottest site in all of online land. Approximately more than 13 million individuals are using Facebook in Malaysia. 

This is the example of Advertising on Facebook:

Effectiveness of Facebook  Advertising

Neuro Focus – a subsidiary of Nielsen – integrates neuroscience knowledge into the world of branding, product development, marketing, and advertising. The company studied three different online experiences: a viewer looking at their own News Feed on Facebook, the default homepage of Yahoo, and the default homepage of the New York Times.

Although all three websites achieved significantly higher levels of attention and engagement than other websites, the study found that people pay more attention to and remember more ads seen on Facebook. This is partially due to the fact that the rest of the content on the page offers something new to learn about friends and personal and relevant activities.

It is also found that more men resonated with Facebook than women did. Because, women associated Yahoo more with “connecting” and “advice” than the social network.

Lastly, overall the study found that ads on Facebook are more effective than those on television. The best way to determine if a Facebook ad is a good fit for your business is to create an ad and track its effectiveness – by measuring the Likes and activity on your Facebook Page through Facebook Insights.