Facebook

Assalamualaikum to all. In this post i will explain about  The Effectiveness of Facebook Advertising in our life now day. Facebook is a social networking service launched in February 2004,owned and operated by Facebook,Inc. on September 2012, Facebook has over one billion active users. Basically Facebook we use for connect each other. But now people take the advantage to promote or sale their product or service in the Facebook. Normally people have one account Facebook. Facebook rapidly becoming the hottest site in all of online land. Approximately more than 13 million individuals are using Facebook in Malaysia. 

This is the example of Advertising on Facebook:

Effectiveness of Facebook  Advertising

Neuro Focus – a subsidiary of Nielsen – integrates neuroscience knowledge into the world of branding, product development, marketing, and advertising. The company studied three different online experiences: a viewer looking at their own News Feed on Facebook, the default homepage of Yahoo, and the default homepage of the New York Times.

Although all three websites achieved significantly higher levels of attention and engagement than other websites, the study found that people pay more attention to and remember more ads seen on Facebook. This is partially due to the fact that the rest of the content on the page offers something new to learn about friends and personal and relevant activities.

It is also found that more men resonated with Facebook than women did. Because, women associated Yahoo more with “connecting” and “advice” than the social network.

Lastly, overall the study found that ads on Facebook are more effective than those on television. The best way to determine if a Facebook ad is a good fit for your business is to create an ad and track its effectiveness – by measuring the Likes and activity on your Facebook Page through Facebook Insights.