Chapter 5

FIVE CHIEF in ORGANIZATION


      In order to achieved successful of the strategic initiatives, a company should have a good organization so that the will reduce the miss communication problem amongst their workers. Most organization will have Chief Executive Officer (CEO), Chief Financial Officer (CFO), and Chief Operation Officer. These organization will add some officer who are more related to the IT strategic which are Chief Information Officer (CIO), Chief Security Officer (CSO), Chief Technology Officer (CTO) , Chief Privacy Officer (CPO), and Chief Knowledge Officer. 

1.Chief Information Officer (CIO)

CIO is responsible overseeing all uses of information technology and ensuring the uses of IT is related with business goal and objectives. CIO will report directly to the CEO. Under CIO there will be a manager who are conduct all the IT project to be on time and within budget. There will also have a leader so that the strategic vision of IT is in line with the company strategic vision.

2.Chief Technology Officer (CTO)
CTO is the person who responsible about the throughput, speed, accuracy and availability. The function of CTO are similar with CIO except the CIO have additional responsibility which is make sure IT are aligned with company strategic initiatives.

3.Chief Security Officer (CSO)
CSO is like the policeman of the company's IT system. They are responsible to make sure that the IT system of the company are safe against attack from hackers and viruses. The employment of the CSO are being increased every year because of the number of hackers and viruses. Most CSO must have the ability to create a security system and also the ways to solve the attack and viruses.

4.Chief Privacy Officer (CPO)
CPO are responsible to ensure the ethical and legal use if information within an organization. Usually they are only dealing with the internal staff because only them are using the information. This position is the newest position in IT. Many CPO employed are lawyers by training which enabling them to understand the often complex legal issue surrounding the use of information.

5.Chief Knowledge Officer (CKO)

CKO are responsible in collecting, maintains and distributing the organization's knowledge. CKO also will create the system so that the information can stored easily and can be reuse knowledge. The CKO also must make sure that all the employees are update the organization.

Facebook

Assalamualaikum to all. In this post i will explain about  The Effectiveness of Facebook Advertising in our life now day. Facebook is a social networking service launched in February 2004,owned and operated by Facebook,Inc. on September 2012, Facebook has over one billion active users. Basically Facebook we use for connect each other. But now people take the advantage to promote or sale their product or service in the Facebook. Normally people have one account Facebook. Facebook rapidly becoming the hottest site in all of online land. Approximately more than 13 million individuals are using Facebook in Malaysia. 

This is the example of Advertising on Facebook:

Effectiveness of Facebook  Advertising

Neuro Focus – a subsidiary of Nielsen – integrates neuroscience knowledge into the world of branding, product development, marketing, and advertising. The company studied three different online experiences: a viewer looking at their own News Feed on Facebook, the default homepage of Yahoo, and the default homepage of the New York Times.

Although all three websites achieved significantly higher levels of attention and engagement than other websites, the study found that people pay more attention to and remember more ads seen on Facebook. This is partially due to the fact that the rest of the content on the page offers something new to learn about friends and personal and relevant activities.

It is also found that more men resonated with Facebook than women did. Because, women associated Yahoo more with “connecting” and “advice” than the social network.

Lastly, overall the study found that ads on Facebook are more effective than those on television. The best way to determine if a Facebook ad is a good fit for your business is to create an ad and track its effectiveness – by measuring the Likes and activity on your Facebook Page through Facebook Insights. 

 Assalamualaikum. In this post i would like to share for you about the problem or the question that always happen to the traditional companies now day because the technology. This problem should be handle smartly or this kind of company will be abandoned with technology.

 Question.

1. Do you view this technology as a potential threat to traditional telephone companies? if so, what counter-strategies could traditional  telephone companies adopt to prepare for this technology.?

Answer.

Yes, This traditional telephone companies have potential threat for this technology. This companies should upgrade their telephone more interesting for example do a new design that have a market for costumer now day and do a renovation in company example make a new place for costumer that appreciate their time to come and make a choice. This companies have use a internet to costumer who want to make purchase. This kind of technology will help the companies to improve their quality of service because costumer will give the feedback or complaint to them. This companies should come out with their own  idea that will get the attention from costumer and will increase the sale for the companies.  For  the old design their should slow down the demand to give the space for a new product. This companies have to make a marketing market in a big portion and use the internet for primary marketing. If this companies do a new way and follow the technology they will be a competitor for their competitor.

 Question.

2. using porter's five forces describe the barriers to entry for this new technology.

Answer.

1. The threat of the entry of new competitors
2. The intensity of competitive rivalry
3. Threat of substitute product or services
4. The bargaining power of customer
5. The bargaining power of supplier

Question.

3.Which of porter's three generic strategies is the new technology following?

Answer.

This company will chose the focused strategy to practice based the three generics strategies. It is because a target to a niche market and concentrates on either cost leadership or differentiation. cost strategy will have competitive scope. broad market have cost leadership and differentiation. than narrow market have a focused strategy.

Question.

4.Describe the value chain of the business of using cell phone as a payment method.

Answer.

Value chain increase the infrastructure of phone companies and improve technology development are:
-payment method can receive/store information from the consumer purchase and sent that to the phone    company.
-More people will engage in this type of payment method.

Question.

5.What type of regulatory issue might occur due to this type of technology ?

Answer.

Type of regulatory issue might occur due to this type of technology is people will be skeptical with putting personal information out there not knowing what kind of security protection the company has. Then another type of regulatory issue is people will find the way to hack into a call phone.

Thank You..:)  

 Assalamualaikum . In this post i would to tell about second chapter in the subject of Information technology (competitive Advantages) . This chapter will tell us about the porter's five forces model . what is this mean actually.? i will summarize about this chapter for you all. This is means the useful tool to aid organization in challenging decision whether to join a new industry or industry segment.

Here the diagram of Porter's Five Forces Model :

Porter's Five Forces Model consist of
1) Threat of new entrants.

2) Bargaining power of customers.
3) Treat of substitutes.
4) Bargaining power of suppliers.
5) Rivalry among competitors.

    The first one is a New Entry Of A Competitor into your market also weakens your power. Threat of new entry depends upon entry and exit barriers. Threat of new entry is high when capital requirements to start the business are less, a few economies of scale are in place, customers can easily switch (low switching cost), your key technology is not hard to acquire or isn't protected well, and your product is not differentiated. Some new firms enter into industry and low performing companies leave the market easily. When both entry and exit barriers are high then profit margin is also high but companies face more risk because poor performance companies stay in and fight it out. When these barriers are low then firms easily enter and exit the industry, profit is low. The worst condition is when entry barriers are low and exit barriers are high then in good times firms enter and it become very difficult to exit in bad times.

     Secondly are Bargaining Power Of Customer. It is means, How much control the buyers have to drive down your products price, Can they work together in ordering large volumes. Buyers or customers have more bargaining power when few buyers chasing too many goods, buyer purchases in bulk quantities, product is not differentiated, buyer’s cost of switching to a competitors’ product is low, Shopping cost is low, buyers are price sensitive, credible Threat of integration.
Buyer’s Bargaining Power may be lowered down by offering differentiated product. If you’re serving a few but huge quantity ordering buyers, then they have the power to dictate you.

    Thirdly are Threat Of Substitute Products. Threat of substitutes are means how easily your customers can switch to your competitors product.Threat of substitute is High when there are many substitute products available and the customer can easily find the product or service that you’re offering at the same or less price. The substitutes are a threat to your company. When there are actual and potential substitute products available then segment is unattractive. Profits and prices are effected by substitutes so, there is need to closely monitor price trends. In substitute industries, and if competition rises or technology modernizes then prices and profits decline.

     Next are Bargaining Power Of Suppliers. It is means how strong is the position of a seller.  How much your supplier have control over increasing the Price of supplies. Suppliers are more powerful when the suppliers are concentrated and well organized, and a few substitutes available to supplies. When suppliers have more control over supplies and its prices that segment is less attractive. It is best way to make win-win relation with suppliers. It’s good idea to have multi-sources of supply.

    The last forces model are Rivalry Among Competitors. It means the intensity of competition among the existing competitors in the market. Intensity of rivalry depends on the number of competitors and their capabilities. Industry rivalry is high when here are number of small or equal competitors and less when there’s a clear market leader, customers have low switching costs, industry is growing, and exit barriers are high and rivals stay and compete.

CHAPTER ONE(BUSINESS DRIVEN TECHNOLOGY)

         Assalamualaikum everyone. In this post i wanna talk about the important information technology in our life that will solve problems in our work. With I.T we can communicate with people in no limit and for who make a business it will reduce cost and improving productivity and generating growth of the business.      

                        Information technology(IT) in our life is very important now day. IT will help our work to manage and process information and can be an important enabler of business success and innovation. Management Information systems(MIS) will help in business function just as marketing, finance, operation and human resources. The first Important element  MIS  is data converted into a meaningful and useful context. business intelligence help companies gain a more comprehensive knowledge of the factors affecting business.

                   IT Resources have people, information and information technology. IT Cultures  will influence the way people use information and will reflect the importance that company leader attribute to the use of information in achieving success or avoiding failure. organizational information cultures, information-functional culture, information-sharing culture, information-inquiring culture, information- discovery culture. The End..

     

business driven technology